The #UNIGNORABLE Tower
Poverty in Toronto can be hard to see, despite the fact that it’s the poverty capital of Canada. In the Greater Toronto Area alone, there are over 116,000 individuals and families struggling to put a roof over their head.The #UNIGNORABLE Tower brings this statistic to life using something everyone can understand — the world’s tallest building with enough space to provide adequate housing for the 160,000 people facing poverty. Using augmented reality, we built an app that allows people to see the tower in the city skyline from anywhere within the Greater Toronto Area. Geolocated beside the iconic CN Tower, the Unignorable Tower completely dwarfs the world’s 9th tallest structure.
Awards — 03
2x One Show - Silver Pencil • 1x One Show - Bronze Pencil •
My Roles
AR App Creative Director & UX
Nuclear Dissent — Visit →
Nuclear Dissent is an interactive documentary on the impact and fallout from nuclear tests conducted in the Polynesian Islands by the French from the early 60’s to the late 90’s.Today, almost 30 years after the last nuclear test the Islanders continue to cope with a myriad of health issues — most noticeably an overwhelming number of Cancer cases — and remain uncompensated by France.
Created in 2017 in the midst of the our North Korean nuclear crises, the documentary focuses on retelling the story through the lenses of a cautionary tale, still relevant today.
Awards — 13
1x Canadian Screen Award • 2x Gold Webbys • 1x D&AD Wood Pencil • 3x ADCC Gold Award • 1x Comm Arts Interactive Award • 3x FWA — Site of the Month, Site of the Day, Mobile Site of the Day • 1x CSS Design Award • 1x Awwwards Site of the Day
My Roles
Creative Director & UX
Sons of Gallipoli — Visit →
Sons of Gallipoli is a multi-layered interactive documentary commemorating the 100th anniversary of the WWI Battle of Gallipoli.It follows the stories of two modern-day mothers — one Turkish and one Australian — as they reflect on their sons’ legacies. Historians are the keepers of war memories and give context to the mothers’ contemplations.
Awards — 10
1x D&AD Wood Pencil • 1x The One Show Pencil • 3x ADCC Gold Awar • 1x Comm Arts Interactive Award • 2x FWA Site of the Day and Mobile Site of the Day • 2x Awwwards Site of the Day and Site of the Month
My Role
Lead UX & Visual Designer
2015 MTV VMA
MTV VMA has a long history of creating unexpected moments that live in internet culture forever — who doesn’t remember Kanye barging in on Taylor’s VMA acceptance speech?To build anticipation for the 2015 VMA, MTV teamed up with Miley Cyrus — VMA’s 2015 host — to build an UGC campaign that celebrates the internet’s artistic meme culture. To bring traction to the campaign’s microsite, MTV went all-in with the media buy, placing ads in high-traffic and famous locations in NYC and LA.
Designed and developed in 5 weeks, the microsite served as a repository of Miley’s greenscreen assets. Users could opt-in, create and share their art using the VMA hashtag. That simple.
The result? The 2015 VMA was the most tweeted program in TV history when it aired.
Awards — 19
4x Cannes Lions • 2x One Sho • 2x Gold Webbys • 7x ADCC • 2x Clio • 1x Digi Awards • 1x FWA Mobile Site of the Day
My Role
Lead UX & Visual Designer
2019 Hush Hush
Hush Hush is a yearly fundraiser for the Toronto Public Library. For the 2019 edition, Array of Stars was invited to be the event's artistic director. The theme chosen for the evening was "possibilities revealed".For our installation, we created an interactive portal that immerses viewers by placing them into a dystopian alternative reality — all in real time. We used three large towering LED screens and depth cameras to detect when a new viewer approached the screen, using the depth data we extracted the viewer from their current environment and placed them into a dynamic kaleidoscopic tunnel that reflected architectural pieces of the iconic library and famous authors’ quotes — quite literally embodying “Possibilities Revealed”.
My Role
Creative Director